The type of Information that we manage
We collect personal data (such as names and email addresses) from our visitors when, for example, they register to download evaluation versions of our software or opt to receive information from us with concern to our products and services. We also collect personal data from users who purchase goods and services from dnaml.com (see section on Secure Payments for further details).
dnaml.com collects Aggregated Information, for instance, on the pages that visitor's view. We achieve this by logging visitor's IP addresses as they look through the site. IP addresses are allocated to your computer when you 'surf' the internet and they provide us with no personally identifiable information about you.
Tracking anonymous IP addresses assists us with the day-to-day maintenance of the site to ensure that our visitor's gain the most efficient access to our content possible.
Collective information also assists us in working out the number and nature of visitors that we receive which allows us to customise the site to best suit our audience.
At dnaml.com we aim to continually improve our visitor's experience, by for example, identifying what aspects of the site users prefer. In doing so we are able to refine content to improve your experience at dnaml.com. We make use of 'cookies' to do this and these small files are stored on your hard drive. We only gather information from you that assists in this process, together with other information that you may voluntarily provide us with (e.g. while registering for our evaluation software).