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Press Releases

Acon Books launches cutting-edge e-Book technology - August 2007

 
Date: 08/22/2007
Author: Pamela Spengler-Jaffee
Subject: AVON BOOKS LAUNCHES CUTTING-EDGE E-BOOK TECHNOLOGY

FOR IMMEDIATE RELEASE:

Contact:
Pamela Spengler-Jaffee
212.207.7495
pam.jaffee@harpercollins.com

AVON BOOKS LAUNCHES CUTTING-EDGE
E-BOOK TECHNOLOGY:
E-READING EXPERIENCE COMES ALIVE




New York, NY, August 21, 2007 -Recent studies show that romance readers are among the tech-savviest of readers. In fact, an article in the 8/9/07 issue of the New York Times reported that "the (e-book bestseller) lists are led by romance and women's fiction." Now, for the first time ever in the publishing industry, Avon Books will offer a cutting-edge e-book original, LADY AMELIA'S SECRET LOVER (on-sale 9/4/07, $3.99, Avon Books), by bestselling author Victoria Alexander, as an exclusive e-book with embedded video starring the author. "Through Avon's many successful online initiatives, we've learned that romance readers want to foster a relationship with their favorite authors," notes Avon Books publisher Liate Stehlik. "The publication of this exclusive e-book featuring a popular author allows us to deliver the personal contact that fans desire."

Consider it an online DVD extra: As readers makes their way through the downloadable e-book, Alexander will pop up onscreen at various points in the novel to talk candidly about the plot's turning points and her vivid characters. This multimedia experience will draw readers into the novel with words and insights directly from the famed romance author.

Lucia Macro, executive editor for Morrow/Avon, says, "When I first saw Victoria Alexander come onscreen, I couldn't get over how much fun it was to see (and hear) her commentary. We specifically chose this author to launch this new technology because Victoria, a former broadcast journalist, has extensive on camera experience. She also has a great sense of humor - which comes along winningly in these interactive pop-ups."

The "DNL Reader" technology used to bring alive this interactive e-book was developed by DNAML Pty Limited. Theresa Horner, director of e-book operations for HarperCollins Publishers, notes, "We have created a dynamic experience that engages the reader in a unique way - this DNL Reader technology enables us to bring together author and reader - and extends the author's vision in new and exciting ways."

To purchase this e-book, consumers should log onto: http://www.harpercollins.com/ladyamelia. (Note: purchase link will not be active until 9/4/07.)

ABOUT THE BOOK:
LADY AMELIA'S SECRET LOVER is a historical romance novel with a decidedly modern bent: Lady Amelia Hathaway's marriage has gotten stale over the past six years, so she decides to take a lover. Considering how infrequently she and her husband, the newly knighted Robert Hathaway, have been intimate in the past few years, he may have a lover of his own already. She makes no secret of her intent - but what Robert doesn't know is that Amelia's real scheme is to win him back. She wants to rediscover the Robert who once felt so passionately about life…and about Amelia...when they were first married. Will the plan work well enough to earn Amelia the passion she deserves from her husband? Or will it backfire drastically, sending Robert into the arms of a flesh-and-blood lover of his own?

The e-book will also contain a preview of Victoria Alexander's forthcoming original paperback and e-book joint publication, SECRETS OF A PROPER LADY (Avon Books, on sale 9/25/07, $7.99, ISBN 9780060882648), which features the exploits of Amelia's scandalous sister, Lady Cordelia Bannister.

ABOUT THE AUTHOR:
New York Times bestselling author Victoria Alexander was an award winning television reporter until she discovered fiction was much more fun than real life.

Since the publication of her first book in 1995, she has written twenty full length novels and five novellas. Her books have hit the top ten on the New York Times Bestseller list and regularly appear on that list as well on the USA Today and Publishers Weekly bestseller lists. Victoria credits much of her writing success to her experiences as a reporter.

Her years as a broadcast journalist were spent in two radically different areas of the country: Nebraska and West Virginia. In West Virginia, she covered both natural and manmade disasters. She was on the scene when a power plant construction accident in a small town left 52 men dead. She once spent the night on a mountain waiting to learn of the fate of coal miners trapped in a mine collapse. Victoria was producing a newscast when her husband (who worked at the same television station) and several other journalists were held hostage by a disturbed Vietnam veteran. In Nebraska, she reported on the farm crisis and watched people lose land that had been in their families for generations. She covered the story that was the basis of the movie Boys Don't Cry and once acted as the link between police and a gunman who had barricaded himself in his home. Her investigative work exposed the trucking of New York City garbage to a small town dump in rural Nebraska. During the course of her journalism career, Victoria covered every president from Ford to Clinton. She knows firsthand what it feels like to be surrounded by rising floodwaters and inside a burning building. Her work was honored by numerous organizations including the Associated Press.

Today, the author lives in Omaha, Nebraska with her husband (whose name she routinely uses when she needs a dead husband in a book), two kids in college (who buy her books), and two bearded collies who believe they're human. She firmly believes housework is a four-letter word, there are no calories in anything eaten standing up, procrastination is an art form, and it's never too soon to panic.

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